The 'Apply Cold Water to That Burn' meme originated from a photograph found in a standard first aid manual, illustrating the proper treatment for a minor thermal burn. It gained viral status as a sarcastic reaction image used to highlight a particularly 'sick burn' or sharp verbal insult. Typically, the meme is paired with a screenshot of a savage comment or comeback found in online forums or social media. It serves as the ultimate visual punctuation for a roasting, humorously implying that the victim has been so severely scorched by words that they require immediate medical attention.