The Fire Challenge emerged as a controversial and dangerous internet trend in the early 2010s, where participants would douse themselves in flammable liquid and briefly set themselves on fire for the camera. While the actual trend was widely condemned due to extreme safety risks, it transitioned into a meme format used to describe situations where someone is being 'extra,' taking unnecessary risks, or when a situation is escalating out of control. In modern meme culture, the Fire Challenge template serves as a metaphor for self-sabotage, chaotic energy, or simply to highlight when something is 'straight fire,' allowing users to poke fun at reckless behavior or high-stakes social situations.