The #SunburnArt trend emerged as a viral social media challenge where individuals would use sunscreen or stencils to create elaborate patterns on their skin before sunbathing, resulting in temporary 'sunburn tattoos.' While the aesthetic goal was to create body art without ink, the trend quickly became a subject of memes due to its painful appearance and the vocal disapproval from medical professionals warning against permanent skin damage. In meme culture, it is frequently used to represent poorly thought-out plans, extreme commitment to a specific 'look,' or the literal and painful consequences of staying out in the sun too long without proper protection.