The Michelle Obama #BringBackOurGirls Sign meme stems from a May 2014 tweet where the First Lady participated in a social media campaign to raise awareness for the Chibok schoolgirl kidnapping in Nigeria. While the original post was a somber call to action, the internet quickly turned the image into an exploitable template by digitally replacing the text on the white paper she was holding. This format became a staple of 'sign-holding' memes, used by creators to express unpopular opinions, humorous demands, or meta-commentary on pop culture. Its simplicity makes it one of the most enduring ways to project a message through a high-profile public figure.