The 'NotLikeThis' meme is a staple of internet culture, most famous as a Twitch emote featuring Twitch employee Ben Swartz with his head in his hands in a moment of pure agony. The phrase itself originates from the 1999 film The Matrix, uttered by the character Switch right before she is disconnected and killed in the real world. In modern usage, it is the ultimate reaction to watching a disaster unfold, a teammate making a critical mistake, or realizing a situation is going south. It captures a specific brand of hopeless frustration that resonates with gamers, developers, and anyone who has ever watched a plan fall apart at the last second.