The Anaface meme stems from a facial analysis website launched in the late 2000s designed to calculate a person's beauty score based on facial symmetry and proportions. Users upload photos and place markers on their features to receive a numerical rating out of ten. The tool became internet famous for its often harsh and unpredictable scores, frequently rating objectively attractive celebrities surprisingly low. As a meme, it is used to satirize the idea of objective beauty standards, roast friends, or apply the scoring system to fictional characters and animals for comedic effect.