"You'll Own Nothing and Be Happy" is a catchphrase originating from a 2016 video by the World Economic Forum titled "8 Predictions for the World in 2030." While intended to describe a shift toward a circular economy and services-based living, the phrase was quickly adopted by internet skeptics and critics of "The Great Reset." It became a viral shorthand for fears regarding the loss of private property, the rise of intrusive digital surveillance, and the transition of every consumer good into a recurring subscription. In meme culture, it is frequently used to mock corporate overreach, such as software-locked features in hardware or the lack of digital ownership in gaming and media, often featuring the likeness of WEF founder Klaus Schwab as a symbolic figurehead of this proposed future.