The Great Reset meme originates from a proposal by the World Economic Forum (WEF) to rebuild the global economy following the COVID-19 pandemic. It gained massive internet notoriety due to the phrase 'You will own nothing and be happy,' which originally appeared in a WEF video regarding life in 2030. In meme culture, the concept is used to critique perceived corporate overreach, globalist agendas, and dystopian surveillance. Most variations feature Klaus Schwab or futuristic cityscapes, often paired with captions about losing personal property or forced compliance, making it a staple of political and economic satire on social media platforms like X, Reddit, and 4chan.