Yeat became a viral sensation and meme icon primarily through TikTok, where his unique sound—characterized by heavy bass, bells, and 'Yeat-speak'—caught the internet's attention. Memes surrounding him often focus on his distinctive style, including the balaclava or turban, his obsession with luxury SUVs (Tonkas), and his nonsensical but catchy slang. The 'Yeat bell' specifically became a shorthand for high-energy moments or sudden realizations. Fans use these templates to celebrate his music's chaotic energy or to parody the extreme loyalty of his 'Twizzy' fanbase, making him one of the most recognizable figures in modern rap internet culture.