The Kanye East meme centers around a popular social media personality who bears a striking resemblance to rapper Kanye West. Emerging primarily through TikTok and YouTube, the character became a viral sensation for his deadpan delivery and comedic parodies, most notably the 'Fortnite Balls' audio clip. The meme plays on the 'we have X at home' trope, where Kanye East serves as the budget or alternate-universe version of the real Yeezy. It is widely used to represent bootleg versions of celebrities, absurd musical parodies, or situations that feel slightly off yet hilariously familiar.