The 'YB Better' meme stems from the intense and loyal fanbase of American rapper NBA YoungBoy, also known as YoungBoy Never Broke Again. Starting around 2020, fans began spamming the phrase 'YB Better' across social media platforms—particularly Twitter and Instagram—under posts that had absolutely nothing to do with the rapper. The goal was often to 'ratio' a post or simply assert his dominance over any other artist or topic. What began as a genuine show of support quickly turned into a massive internet meta-joke, where users now use the phrase ironically or to parody the aggressive nature of 'stan' culture. It remains one of the most recognizable examples of how a niche music fanbase can influence global social media discourse.