Joeyy, also known as Jxxyy, is an American rapper and member of the Shed Theory collective who became an internet phenomenon through his unique visual aesthetic and ironic social media presence. Known for his heavily edited, high-gloss selfies and association with the 'Legalize Nuclear Bombs' producer tag by DJ Smokey, Joeyy represents a specific niche of post-ironic internet culture. His memes often center around 'nodding'—a reference to the lethargy associated with his subgenre—and high-fashion flexing, utilizing extreme beauty filters that give him a surreal, doll-like appearance. The Joeyy meme format is widely used on platforms like TikTok and X to signal a detached, ironic sense of luxury or to celebrate the absurdity of his distinctive, highly-filtered persona.