The xoJane meme refers to the distinct editorial style of the women's lifestyle website founded by Jane Pratt, specifically its 'It Happened to Me' (IHTM) column. The site became famous—and often infamous—for publishing deeply personal, TMI, and sometimes wildly tone-deaf first-person essays. Meme creators parody this format by writing absurd, narcissistic, or surreal headlines that mimic the site's confessional tone. It represents a specific era of digital media where personal vulnerability was leveraged for viral engagement, often resulting in headlines that felt too strange to be true.