The 'What Happened to Shame?' meme emerged as a cultural reaction to the increasing trend of oversharing and 'main character syndrome' on platforms like TikTok and X (Twitter). It captures a collective sense of nostalgia for social decorum, used primarily to criticize content that feels uncomfortably personal or performative. While often used ironically, the phrase serves as the ultimate comeback to public behavior that crosses the line of traditional social norms. Whether responding to a bizarre viral video or a questionable life choice posted online, this meme template highlights the modern disappearance of the social filter and the rise of digital exhibitionism.