The 'X Has Officially Cut Ties with Kanye West' meme emerged as a satirical response to the massive wave of corporate dissociations from Kanye West following his controversial public statements in late 2022. Mimicking the aesthetic of breaking news alerts from major outlets like CNN or TMZ, social media users began substituting actual brands like Adidas or GAP with increasingly absurd entities, ranging from fictional characters and fast-food chains to obscure historical figures. This meme format parodies the clinical nature of corporate PR statements and the rapid-fire pace of internet cancellation culture, serving as a versatile template to mock the idea that absolutely everyone, even the most unlikely entities, is distancing themselves from the rapper.