The 'White Lives Matter' Yeezy shirts first appeared during Kanye West's (Ye) unannounced Yeezy Season 9 show at Paris Fashion Week in October 2022. The shirts, featuring the controversial slogan on the back, were worn by Ye and conservative figure Candace Owens, instantly sparking a firestorm of media coverage and social media debate. In the meme world, the image is often used to represent moments of extreme contrarianism, shocking public statements, or the act of intentionally stirring up chaos. It serves as a visual shorthand for Ye's unpredictable public persona and the intersection of celebrity, fashion, and political provocation.