The 'Will You Press The Button?' meme is based on the popular website of the same name launched in 2012, which presents users with a beneficial scenario coupled with a bizarre or negative consequence. The visual meme template typically features two panels describing the choice and an image of a red button ready to be pushed. It became a viral sensation as a way to debate moral ethics, absurd trade-offs, and 'this or that' scenarios. Users leverage the format to poke fun at fandoms, political choices, or daily life frustrations, making it a staple for social media engagement and community polling.