The Would You Press The Button meme originated from the website willyoupressthebutton.com, which launched in 2012. The format presents a hypothetical dilemma: a massive positive gain paired with a quirky or negative consequence. It gained massive popularity through YouTube reaction videos and Reddit threads where users debated increasingly absurd trade-offs. Visually, the meme is defined by the iconic image of a hand hovering over a large red button, symbolizing the moment of decision. It has since become a staple of internet culture for highlighting difficult choices, moral quandaries, and internet humor.