The 'What Would You Do?' meme template stems from the popularity of high-stakes hypothetical questions and reality TV social experiments. It typically features a provocative scenario—ranging from sudden lottery wins to world-altering choices—followed by the titular question to provoke engagement and debate among audiences. While often associated with the ABC television show hosted by John Quiñones, the internet version has evolved into a versatile format for testing friends' reactions or creating satirical 'choose your own adventure' situations. Its viral nature relies on relatability and the human tendency to imagine how they would act in extraordinary circumstances, making it a staple for community engagement on social media platforms.