The 'Why You Bully Me?' meme originated from a viral clip featuring professional Counter-Strike: Global Offensive player Oleksandr 's1mple' Kostyliev during a 2016 FPL match. After being verbally targeted by another player, s1mple delivered the iconic line in his signature accent, capturing a perfect blend of confusion and mock sadness. The phrase quickly exploded beyond the gaming world, becoming a staple reaction for anyone feeling unfairly criticized or 'bullied' in a competitive setting. Today, it is used globally across social media to ironically call out aggressive behavior or to express a sense of being misunderstood in a humorous way.