The 'This You?' meme emerged as a dominant form of digital accountability, primarily popularized on Twitter. It serves as the ultimate rhetorical weapon used to highlight hypocrisy or contradictory past behavior by surfacing old social media posts. Typically, a user posts a screenshot of an individual's previous statement that conflicts with their current opinion, accompanied by the short, biting phrase 'This you?'. While the phrase has roots in Black Twitter culture as a way to check consistency, it has evolved into a widespread internet phenomenon used to humiliate public figures, brand accounts, or anyone attempting to take a moral high ground they haven't earned. It perfectly encapsulates the 'receipts' culture where the internet never forgets a person's digital history.