The Bully Hunters meme refers to a disastrous 2018 marketing campaign that claimed to deploy elite gamers to 'hunt' harassers in live matches of Counter-Strike: Global Offensive. The project immediately collapsed when viewers discovered the gameplay was staged and the hosts themselves had a history of toxic behavior. In internet culture, the Bully Hunters template is used to mock performative activism, 'cringeworthy' gaming moments, and corporate attempts to appear socially conscious within the gaming world. It remains a legendary example of a PR stunt gone wrong, symbolizing the disconnect between marketing firms and actual internet subcultures.