This meme originates from the 2003 film Pirates of the Caribbean: The Curse of the Black Pearl. During an exchange with Commodore Norrington, Jack Sparrow is insulted as being the worst pirate ever known, to which he brilliantly retorts, 'But you have heard of me.' The internet adopted this scene to represent the 'all press is good press' mentality, often used when someone achieves fame for a blunder or an unconventional success. It remains a staple for anyone celebrating their own infamy or unlikely survival.