This meme originates from a classic scene in the Nickelodeon sitcom iCarly, specifically the 2008 episode 'iGot Detention.' In the scene, the character Spencer is caught bringing a full-grown ostrich into his apartment; when his sister Carly asks 'Whatcha got there?', he nonchalantly responds 'A smoothie,' while holding a cup, completely ignoring the giant bird behind him. The template became a viral sensation as a way to represent people or entities attempting to hide blatant problems, illegal activities, or embarrassing secrets behind a thin, obvious distraction. It is widely used in political commentary, gaming, and relatable everyday situations where absurd denial is the only defense.