The Whatcha Got There? meme originates from a classic scene in the Nickelodeon sitcom iCarly, specifically the episode iCook. It features Spencer Shay, played by Jerry Trainor, holding a purple smoothie while standing in front of a giant ostrich. When Carly asks him what he has, he casually replies, 'A smoothie,' completely ignoring the massive bird behind him. This format exploded in popularity as a way to represent people or entities trying to distract others from a glaring problem or an absurd situation by focusing on something insignificant. It is widely used across social media to highlight hypocrisy, secrets, or chaotic circumstances being brushed aside.