The 'X in the Y, What Will He Do?' meme is a popular phrasal template that rose to prominence in late 2018, primarily within 'ironic' meme communities like Reddit's r/okbuddyretard. The format typically features a low-quality or bizarre image of a person, animal, or object placed in an unusual situation, followed by the rhetorical question 'What will he do?' to emphasize the absurdity of the scenario. It functions as a parody of early internet image macros, leaning heavily into nonsensical and surreal humor. Over time, it has become a staple of modern shitposting, used to highlight the unpredictable nature of viral images or to mock the simplicity of traditional meme structures.