The What My Friends Think I Do meme, also known as the Expectation vs. Reality grid, surged to popularity in early 2012. It typically features a 2x3 grid contrasting the perceptions of friends, family, society, and colleagues against the often underwhelming reality of a specific job or hobby. Originally gaining traction through a Science Student variation on Facebook, the format quickly evolved to cover every profession from software engineers to stay-at-home parents. It remains a staple of internet culture for its relatable humor regarding professional stereotypes and the gap between public perception and daily life.