The phrase 'What happened to the game I love?' is a dramatic lamentation famously associated with former NBA player and commentator Mark Jackson, who used the expression to voice his disapproval of modern changes in professional basketball. On the internet, the phrase evolved into a versatile meme used to criticize undesirable updates in video games, shifts in film franchises, or the perceived decline of any beloved hobby. It typically features an image of someone looking visibly upset or crying, perfectly capturing the hyperbolic sense of betrayal felt when a 'classic' experience is altered by corporate decisions, meta shifts, or community changes.