The 'What Happened?' meme features TikTok creator James Droz, who became an overnight sensation for his enthusiastic and often humorous reactions to sports results. James is known for recording himself asking 'What happened?!' (stylized as 'What happened-uh?!') followed by the name of a high-profile sports team that just lost a game. His genuine excitement and unique vocal delivery turned him into a beloved figure in the sports community, specifically for 'victory posting' against rivals. The meme has evolved beyond just sports, now used to poke fun at any person, brand, or group that experiences a public failure or unexpected setback.