The Werther Effect refers to a psychological phenomenon where publicizing a specific behavior leads to a spike in copycat actions, named after the protagonist of Goethe's 1774 novel, 'The Sorrows of Young Werther.' In the digital age, this concept has been reclaimed by the meme community to describe how niche internet trends, aesthetic styles, or dramatic reactions spread like wildfire across social media platforms. The meme typically utilizes classical art or dramatic imagery to satirize how humans are prone to mimicking what they see online, often turning a serious psychological concept into a commentary on the viral nature of internet culture and 'main character' syndrome.