The Streisand Effect refers to the phenomenon where an attempt to hide, remove, or censor information has the unintended consequence of publicizing that information more widely. The term was coined in 2005 after Barbra Streisand's 2003 attempt to suppress aerial photographs of her Malibu home led to a massive spike in public interest and downloads of the image. In the world of memes, this template is used to satirize individuals or corporations who fail to understand how the internet works, resulting in their embarrassing secrets going viral precisely because they tried to hide them. It remains a cornerstone of internet culture, symbolizing the futility of digital censorship.