The Droste Effect is a specific type of recursive picture, named after the packaging of Droste cocoa powder, which featured a nurse carrying a tray with a cup of cocoa and a box bearing the same image. In the world of internet culture, this effect is used to create 'meta' memes that fold in on themselves, often symbolizing repetitive cycles, existential crises, or the feeling of being trapped in a loop. It gained significant traction on platforms like Reddit and Tumblr, where digital artists and meme creators use software to create seamless, infinite zooms. It serves as a visual representation of mathematical recursion and is frequently used to mock things that are self-referential or overly complex.