On March 16, 2017, the world was stunned when the official McDonald's Twitter account posted a scathing message directed at President Donald Trump, calling him a 'disgusting excuse of a President' and mocking his hand size while expressing a desire for Barack Obama's return. The tweet was pinned for about 20 minutes before being deleted, and McDonald's quickly released a statement claiming their account had been compromised by an external source. The incident instantly became a viral sensation, symbolizing the chaos of political discourse on social media and the vulnerability of corporate branding. Today, the template is used either to revisit the historical moment or to create parodies of other celebrities and politicians receiving roasts from unexpected corporate accounts.