The 'We Are The 99 Percent' meme originated from a Tumblr blog launched in August 2011, serving as a primary communication tool for the Occupy Wall Street movement. The format typically features a person holding a handwritten note detailing their economic hardships—such as student debt, healthcare costs, or unemployment—ending with the phrase 'I am the 99 percent' or 'We are the 99 percent.' It was designed to highlight the wealth gap between the top 1% of earners and the rest of the population. While it began as a serious political statement, it has evolved over the years into a versatile template used for both genuine social activism and satirical takes on modern living costs and financial frustrations.