The 'Way To Go Squidward' meme originates from the SpongeBob SquarePants episode titled 'Scaredy Pants,' where Mr. Krabs scolds Squidward for ruining SpongeBob's Halloween by exposing his 'ghost' costume as just a brain. The scene became an internet sensation as a reaction image and labeling template used to mock someone who kills the mood, spoils a surprise, or destroys someone else's genuine happiness. It perfectly captures the dramatic tension between a joy-killer and a sensitive soul, making it a staple for expressing frustration over ruined plans or disappointing news in pop culture and gaming communities.