The Hydro Homies phenomenon began with the controversial subreddit r/WaterNiggas, which was eventually quarantined and replaced by r/HydroHomies due to its name. The community is built around an intense, hyperbolic passion for drinking water and a deep-seated disdain for sugary beverages and 'soda propaganda.' Memes often feature crisp, refreshing water imagery paired with captions that treat hydration as a hardcore lifestyle choice rather than just a biological necessity. This subculture transformed simple health advice into a viral internet identity, emphasizing that staying hydrated is the ultimate sign of brotherhood, clarity, and self-care.