The 'Wow Cool Robot' meme is based on a comic by artist Abby Howard, originally created to satirize how fans often ignore blatant social or political critiques in science fiction media in favor of 'cool' aesthetics. The template features a massive robot inscribed with a complex message, while a character in the foreground exclaims, 'Wow, cool robot!' without acknowledging the text. Since its rise in popularity, the meme has been used extensively to mock media literacy failures, particularly in fandoms like Gundam, Fallout, or Warhammer 40k, where the underlying satire is frequently overlooked by the audience in favor of the spectacle.