The 'Up Yours, Woke Moralists! We'll See Who Cancels Who' meme originated from a video posted by Canadian psychologist Jordan Peterson in June 2022. The video served as a response to his suspension from Twitter for violating the platform's rules regarding hateful conduct. Clad in a distinctive suit and speaking with intense dramatic flair, Peterson's defiant declaration quickly transcended its political context to become a versatile internet reaction. Users repurposed the clip and its transcript to mock over-the-top defiance in trivial situations, such as getting banned from a Discord server or being told they can't have a second slice of cake. The meme's popularity stems from the theatricality of Peterson's delivery, which many found reminiscent of a cinematic supervillain monologue.