Jordan Peterson memes primarily revolve around the Canadian psychologist's distinctive rhetorical style, frequent use of specific vocabulary like 'bucko' or 'bloody,' and his heavy emphasis on personal responsibility. Popularized through his viral lectures and interviews, these memes often parody his habit of over-analyzing simple questions or his recurring advice to 'clean your room.' The 'Lobster' hierarchy concept and his intense emotional delivery during discussions on morality have also become staple templates. These memes are used to satirize intellectual intensity, existential dread, or simply to deliver stern advice in a humorous, academic tone.