The 'U R MR GAY' meme originates from the box art of the 2007 Wii title Super Mario Galaxy. Observant fans noticed that specific letters in the game's logo—U, R, M, R, G, A, and Y—contained small sparkling glints that, when read in sequence, spell out the phrase 'U R MR GAY.' This accidental easter egg went viral across gaming forums like NeoGAF and Reddit, becoming a staple of Nintendo fan culture. The meme highlights the humor in unintentional design choices and even led to fans searching for a rebuttal in the sequel's logo, which supposedly spells out 'YA I M R U' (Yeah, I am, are you?).