The 'This Is It, Luigi' meme originates from the infamous 1994 Philips CD-i game, Hotel Mario. In the opening cutscene, Mario exclaims the phrase to his brother as they approach a suspiciously quiet Mushroom Kingdom. Known for its bizarrely low-budget animation and stilted voice acting, the scene became a staple of YouTube Poop (YTP) culture in the mid-2000s. Today, the template is used to signify the arrival at a final destination, the start of a difficult task, or simply to mock situations that feel like a poorly animated cutscene. Its enduring popularity stems from the nostalgia and unintended comedy of the Nintendo-licensed CD-i era.