The 'You Can Now Play As Luigi' meme originates from the 2007 Nintendo Wii title, Super Mario Galaxy. After a player successfully collects all 120 Power Stars as Mario, they are greeted with a splash screen featuring the text 'SUPER LUIGI GALAXY! You can now play as Luigi,' marking the start of a second playthrough with the younger Mario brother. In internet culture, this screen has evolved into a symbol of a hard-earned reward or a 'New Game Plus' moment in real life. It is frequently used to highlight situations where a difficult task is completed only to reveal a new challenge, or simply as a way to express ironic excitement about switching roles.