The Travis Scott Batman Costume meme originated on Halloween 2020 when rapper Travis Scott shared a photo of himself dressed in a custom chocolate-brown Batsuit next to his matching luxury cars. Instead of the intended praise, the internet reacted with relentless mockery, comparing the suit's color to a cockroach or 'Roachman' rather than the Dark Knight. The backlash was so intense that Scott briefly deactivated his Instagram account, which only fueled the fire for more memes. Today, the template is used to highlight instances where an expensive or high-effort attempt at looking cool backfires spectacularly, resulting in an unintended and hilarious public fail.