The Travis Scott Burger meme originated from the 2020 collaboration between McDonald’s and rapper Travis Scott, marking the fast-food giant's first celebrity meal since 1992. The promotion featured the 'Cactus Jack' meal, which became a cultural phenomenon and a viral sensation on platforms like TikTok and Twitter. The meme typically revolves around the 'Cactus Jack sent me' phrase, the intense hype surrounding the limited-time offering, and high-quality 3D renders of the Quarter Pounder. It is frequently used to mock hypebeast culture, brand obsession, or to simply celebrate the absurdity of high-profile corporate endorsements in modern internet culture.