The 'Traumatized Mr. Incredible' meme, also known as 'People Who Don't Know vs. People Who Know,' rose to internet fame in late 2021. It features a side-by-side comparison of Bob Parr from Disney-Pixar's The Incredibles: one side shows him in his original vibrant animation style, looking cheerful, while the other side is a de-saturated, eerie, and 'uncanny' version of the same face. This format is primarily used to highlight the difference between a surface-level understanding of a topic and the disturbing reality behind it. It has become a staple in internet culture for sharing 'cursed' knowledge, creepy pastas, and the hidden dark origins of seemingly innocent childhood media.