The Mr. Incredible Uncanny meme is a viral internet format featuring Bob Parr from Pixar's The Incredibles. It typically consists of a series of images where Mr. Incredible's face becomes increasingly distorted, black-and-white, and skeletal to represent a person's reaction to finding out increasingly disturbing information. The trend originated on Reddit in mid-2021 and exploded in popularity as a video format, often accompanied by unsettling music tracks like 'It's Just a Burning Memory.' It serves as the antithesis to the 'Mr. Incredible Becoming Canny' meme and remains a staple for depicting scenarios that go from bad to horrifying.