The 'Mr. Incredible Finds Out The Truth' meme is a spin-off of the 'Mr. Incredible Becoming Uncanny' series, specifically utilizing a scene from the 2004 Pixar film The Incredibles where Bob Parr discovers Syndrome's database of terminated superheroes. In the meme format, it usually depicts a two-panel contrast: a curious or happy Mr. Incredible followed by a zoomed-in, traumatized expression as he uncovers a disturbing fact, search result, or plot twist. It gained massive popularity on platforms like TikTok and YouTube in 2021 as a way to represent the 'rabbit hole' effect of the internet, where innocent curiosity leads to unsettling discoveries.