Toyotathon refers to the annual end-of-year sales event held by Toyota, which has morphed into a significant internet phenomenon known for its ironic 'religious' status. While it began as a standard corporate marketing campaign, internet users began juxtaposing it against traditional holidays like Christmas and Hanukkah, jokingly declaring it a sacred season. The meme often involves 'Happy Toyotathon' greetings or memes where people choose the sales event over traditional festivities. It represents a peak of consumerist satire, where the aggressive persistence of car commercials is embraced and parodied by the online community.