Itasha, which literally translates to painful car, refers to a Japanese subculture where enthusiasts decorate their vehicles with fictional characters from anime, manga, or video games. The name stems from the idea that the designs are painfully embarrassing to look at or painfully expensive to create. In internet culture, Itasha memes typically focus on the contrast between high-performance sports cars and their vibrant, moe-themed exteriors. These memes are widely used to poke fun at extreme otaku dedication, the reaction of unsuspecting bystanders, or to simply showcase the intersection of JDM car culture and anime fandom.