The 'Tonight We Strike' meme typically features a group of characters—most famously the penguins from Madagascar or a huddle of intense-looking cats—appearing to coordinate a secret mission or uprising. The phrase serves as a dramatic call to action for tasks that are usually mundane, mischievous, or relatable, such as raiding the kitchen late at night or protesting a minor inconvenience. It gained traction across Reddit and Twitter as a versatile reaction image for expressing collective intent or humorous defiance. The humor stems from the juxtaposition between the high-stakes, cinematic language and the low-stakes reality of the situation being described.